Mobile Commerce Enabling Applications & Technologies

Page Index
Background Information
Who should attend?
Course Objectives
Course Outline

If you are interested in this course, please complete and submit this Expression of Interest form to register your interest

Background Information

This course explores mobile commerce applications combined with the advantages of mobile communications technologies, the drivers of which have been identified as ubiquity, reachability, security, convenience, localisation, instant connectivity and personalisation (Durlacher Research). Mobile commerce will allow people to access data type communications such as email, information, financial dealings, entertainment services and to purchase goods anytime, anywhere. Many operators and businesses are inhibited, due to security concerns, from delivering mobile projects and services that either improve business processes or generate additional revenue. This course will address legal and security concerns and offer proposals for solutions.

Who Should Attend?

The target audience for this course includes people who wish to learn about the wireless internet and mobile business phenomenon. Anyone who is interested in tapping into the global market place including:

Technical staff needing to understand the business issues of m-commerce
Business staff needing to understand the technical issues of m-commerce
IT staff who want to enhance their career prospects through m-commerce
Consultants or specialist advisers who need to know good m-commerce strategies
Government and industry managers
Marketing and finance personnel
Web masters and Project leaders

Demand for m-commerce skills (both in technologies and applications) is growing and you will be introduced to cutting edge concepts and skills that you can apply to your current position or project.

Course Objectives

On successful completion of this subject, the student should be able to:

discuss the growth of m-commerce and the wireless internet and wireless devices
understand wireless technologies and their impact on business
distinguish between location identification technologies and location based services
develop strategies for mobile marketing
understand the advances made in m-payment technologies
appreciate social, legal and security issues surrounding m-commerce
have a broad oversight of wireless programming techniques
understand the infrastructure and services required for wireless and m-commerce services.

Course Outline

This course is designed to cover the topics outlined below, but not necessarily in the order in which they are presented here.

Enabling Technologies for Mobile Commerce

Network technologies
Service technologies
Middleware technology
Mobile terminals including bluetooth, operating systems, smartcards
Location technologies
Personalization and content delivery/format/screen design

Enabling Applications for Mobile Commerce

Corporate and personal email
Instant messaging
Mobile chat
Mobile video

Mobile to Consumer applications

Mobile banking
Mobile investing
Mobile epayments
Mobile shopping
Mobile ticketing
Mobile passports
Mobile record keeping
Mobile gambling
Billing and payments

Mobile Business Applications

Mobile dispatching
Mobile transport management
Mobile sales force management

Mobile Portals
Mobile Commerce Strategies
Mobile Commerce Implications

Society/legal
Security
Education
Marketing
Adoption Studies

Assessment

The course has a strong practical emphasis and participants will be required to complete practical and computer based assessments. In general the three hour sessions will consist of a series of one and a half hour lectures and one and a half hour practical laboratory sessions. Participants will be expected to complete set assignments and discuss case studies on wireless technology and m-commerce applications.

Staff Resume

Elaine Lawrence is a full time member of the academic staff
Stephen Newton is a part time member of the academic staff and CEO of eStrategies
Lyal Collins is a part time member of the academic staff and CEO of Key2It

For more information, contact Elaine Lawrence